Marketing

Case Study: Sustainably Produced Packaging

2021-12-03T16:40:19-08:00By |Case Study, Marketing, Packaging, Sustainability, Uncategorized|

CHALLENGE: Our client, a manufacturer and seller of sustainably produced hair and body products, had a particular package problem to solve. They needed a box for the holiday retail season that would figuratively jump off the shelf without shifting—literally, at all—the product inside. The package would contain various hair and body products like shampoo or

Large Format Printing Primer

2021-06-09T09:50:00-07:00By |Architecture, Buildings, Construction, Engineering, Marketing, Uncategorized|

Large format graphics are one of our specialties at Dolan Printing. From small businesses to the NCAA Final Four, we’ve been called on to create innovative products and deliver our clients’ ideas in larger-than-life forms. Since there are quite a few categories that fall under large format, we thought we’d take a minute to give

Dolan Printing Embraces Sustainable Print Practices

2021-05-26T12:50:20-07:00By |Marketing, Packaging, Publishing, Sustainability|

Recently, Dolan Printing was tasked with developing sustainably printed materials and packaging for a valued client who produces plant-based body care products. We accepted the challenge and delivered finished products, including product information cards, notepads, packaging and other promotional items using 100% post-consumer waste recycled papers. Through this partnership, we are expanding our capabilities to

Direct Mail Printing Primer

2021-05-17T16:04:54-07:00By |Direct Mail, Marketing, News, Uncategorized|

Direct mail is one of the most effective channels in a marketing team’s toolbox. Consider for a moment that the average person receives 16 pieces of mail per week versus more than 600 emails. Each piece of direct mail has a life span of approximately 17 days versus the 17 seconds for an email. With

Rise and Shine with These Health & Wellness Packaging Trends

2021-05-17T16:02:24-07:00By |Marketing, Packaging, Uncategorized|

With many consumers stuck at home for the better part of the last year, health, wellness and self-care have been top-of-mind. Couple that with the statistic that 47% of the American population suffers from at least one chronic illness, and you can see why health and wellness products surged in 2020. It is estimated that

What is the Dolan Printing Difference?

2021-03-23T18:59:49-07:00By |Marketing, News, Uncategorized|

At Dolan Printing, we see things differently. Our vision is evident when you get to know our people, processes, how we approach creative possibilities and ultimately produce beautiful print. We pride ourselves on being Visibly Different, helping to set us apart from the rest. Our people are 100% customer-focused. Many of our team members have been

2021: A Print Odyssey

2021-05-17T16:02:43-07:00By |Direct Mail, Marketing, Packaging, Publishing, Uncategorized|

Like many of you, Dolan Printing is excited to be looking ahead to the new year and new printing opportunities. When handed so many challenges, it is in our nature to grow and adapt. Businesses must operate a little differently moving forward – but that doesn’t mean success isn’t attainable. We compiled a list of

From branding to delivery, a purposeful package does the heavy lifting for your big idea

2020-08-19T08:53:04-07:00By |Marketing|

Imagine the moment your customers see your bright idea or brilliant product for the very first time -- still inside its box. Will their eyes light up? Will they lean toward it? Will they eagerly pick it up and examine all the surfaces? Will they run their hands over it? Because that's exactly what you

The Whole Package: Six ways to elevate your brand when choosing a box

2021-12-05T22:47:12-08:00By |Marketing, Packaging, Uncategorized|

Good things come in small packages -- and big packages. Good things come in every kind of wrapping. But the key to brand elevation and a high return on your investment in packaging is creating an intriguing box that enhances, protects and promotes the great things inside.   Go big with your brand. A package should

Case Study: YMCA

2021-12-03T16:13:24-08:00By |Marketing, Publishing|

CHALLENGE To create coordinated signage for all YMCA of the North locations and camps. The signage needed to communicate phased reopening guidelines and requirements at each location, which had been closed due to the Coronavirus pandemic. The biggest challenge was to create accurate signage under tight deadlines as the CDC, and local government guidelines were

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