CHALLENGE
To create coordinated signage for all YMCA of the North locations and camps. The signage needed to communicate phased reopening guidelines and requirements at each location, which had been closed due to the Coronavirus pandemic. The biggest challenge was to create accurate signage under tight deadlines as the CDC, and local government guidelines were shifting in real-time during the project.
“The team at Dolan has been outstanding to work with. They have gone above and beyond to support the work the Y does. Their professionalism, attention to detail, problem-solving and follow-through makes them an invaluable extension of our marketing team.”
SOLUTION
Dolan Printing met with YMCA staff to discuss the phased reopening and their specific circumstances as a fitness, childcare and community gathering place. Taking all necessary precautions, the Dolan Printing team toured a YMCA location to see where the graphics and signage would be used so we could confidently recommend the best material for each application.
Working with the YMCA marketing team, a total of 31 different items were created, including window clings, floor graphics (both indoor and outdoor applications), posters, sandwich boards, banners, yard signs and wall graphics. The YMCA created an order form each location could use for requesting the signage needed to meet their needs. All orders were kitted and shipped under tight turn times.
DETAILS
- Digitally printed on OCE and HP 3000
- Dry Erase, Gloss and Floor textured Lamination
- Material – 3 mm PVC, 3M-IJ40 Vinyl, Wall Lizard Cling and Coroplast
- Cut on Kongsberg
- Kitted and shipped per location
SUMMARY
The result of our efforts was a critical assortment of polished and coordinated signage that helped the YMCA of the North reconnect its dozens of locations with their communities in a safe and timely manner.
