The challenge was to design and produce a unique and highly engaging invitation to an influential event in the micro-brewing industry. The second annual “Kind-of-a-Big-Deal” Reader’s Choice Awards intended to draw 800 local and statewide attendees — a sell-out crowd. Our aim was to generate maximum impact, and inspire industry influencers to come out for the event. The invitation was “Kind-of-a-Big-Deal.”


We collaborated throughout with Gray Duck Media, publisher of The Growler Magazine. Gray Duck provided guidance, artwork, elements and inspiration from the region and industry, and Dolan designed the piece, utilizing the expertise of our in-house creative team and extensive technology to add flair and unusual touches. We created an invite that drove record response to a branded RSVP microsite. We closed the loop by cleaning the client-provided mailing list, inserting 397 pieces and optimizing postage costs.

“These invitations are one-of-a-kind unique — better than I ever hoped for.”


  • Digitally printed on 7900 HP Indigo
  • Foil and spot UV applied using MGI digital technology
  • Stock – GPA 110# matte cover
  • Produced 500 invitations (5” x 7” final size) + A7 Envelopes
  • Mailed 397 pieces to provided list
  • Ran NCOA and optimized postage


The result of our efforts was a project delivered on time, a sold-out event and a gratified customer who can’t wait to partner on future projects.