CHALLENGE To create a bold and innovative Early Order Guide Booklet to catch the attention of WinField United’s largest and most profitable Turf and Ornamental manufacturers. Aimed at the professional products industry—golf courses, pest control operators, nurseries and greenhouses, and lawn care operators —the book needed to be attractive but also sturdy and easy to use.
CHALLENGE The challenge was to design and produce a unique and highly engaging invitation to an influential event in the micro-brewing industry. The second annual “Kind-of-a-Big-Deal” Reader’s Choice Awards intended to draw 800 local and statewide attendees — a sell-out crowd. Our aim was to generate maximum impact, and inspire industry influencers to come out