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December

3 Finishing Techniques to DIE For!

3 Finishing Techniques to DIE For!

When it comes to executing a top notch marketing campaign or corporate ID package, there is often a certain finesse required to really stand out in a crowd. Not only do you need to factor in certain elements such as design, layout, copy writing, and overall concept, but what happens after your piece is printed is absolutely crucial in terms of everything coming together for your final product. The finishing process can be as simple or complex as you dream your project to be. Whether it’s a simple sell sheet that trims on four edges or a multi-dimensional folded piece with tabs and gluing, the finishing process will depend on your intended goal for your finished project. With so many methods in the market it can often get confusing when it comes to a project that needs to cut, score, fold, trim, spiral bind, drill and grommet. So how do you decide how to finish your project? To break things down a bit, here are three finishing techniques to “DIE” for!

Die Cutting

Die cutting in the most traditional sense is the puncturing of paper or other materials such as plastic, board stock, or foamcore with a knife-edged steel blade. The cuts can range from single cuts or slots for insertion of additional items, to cutouts of virtually any shape and size you can imagine. Die cutting is achieved by exerting enough pressure so that the cutting die, attached to the platten, forces itself through the stock, creating the specific size and shape of the piece. Die cutting is ideal for long run projects that require a consistent, uniform shape or cut.

Digital Die Cutting

Similar to traditional die cutting, digital die cutting involves the use of a knife or router to create a cut, score, slit, or shape cutout.  However, as opposed to a knife that is pressed down onto the stock in one singular motion to create the cut, digital die cutting follows a digital cut pattern assigned by a computer. As a more cost effective method for short run production, digital die cutting is great for one-offs, mockups, and custom projects.

Laser Die Cutting

Similar to digital die cutting, laser die cutting involves high-speed laser cutting without the use of a knife or hard tooling. Just like traditional and digital die cutting, laser processing systems are used to cut, score, etch, kiss-cut, and perforate materials with precision, flexibility, and speed.  This non-contact process is often an alternative to traditional die cutting and is especially ideal for applications that feature locations, tolerances, sizes, or material characteristics that would be difficult or cost prohibitive to process using a metal die.

So there you have it – three cutting capabilities to spice up your next print project.  How do you use these cutting techniques in your marketing efforts? What others have you seen? Let us know in the comments section below!

- DolanPrinting, ,

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